Dick's Sporting Goods

With muted colors and stiff lettering, Dick’s Sporting Goods’ current logo feels sedentary—not appropriate for an iconic sports retailer! I wanted to create something playful that respects their heritage. This new logo merges the original emblem with their modern sports lettering, resulting in a more distinctive and memorable design. The refined apostrophe enhances scalability, while the custom “K” introduces a unique, in-motion touch that pays homage to the brand’s rich history.