Seventh Generation

The eco-cleaning space is crowded with soft colors, leafy logos, and language that plays defense, implying you have to “do less harm” rather than just do better. Meanwhile, mainstream competitors dominate attention with loud design and performance-first messaging. The goal: Make sustainable cleaning feel like the strongest choice, not just the kindest.

—Pete Barnett
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Seattle Mutiny uniform
Seattle Mutiny brand colors
Defy the tide ad
Seattle Mutiny logo
Seattle Mutiny banner
Delta Air Lines airplane concept
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Seattle Mutiny uniform
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